Ampol

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File:Ampol2.png
The Ampol logo

Ampol, the Australian Motorists Petrol Company, was incorporated by Sir William Gaston Walkley in 1936 in New South Wales. This was in response to Australians' concerns about perceived inequitable petrol pricing, and allegations of transfer pricing by foreign oil companies to limit their tax liabilities in Australia.

Walkley, along with William Arthur O'Callaghan and George Hutchison[disambiguation needed], approached the National Roads and Motorists' Association (NRMA) and offered to help them form a company to market petrol. Whilst deciding not to officially sponsor an oil company, members of the NRMA's board sought investors. In early 1936, an advertisement was printed in the NRMA's periodical publicising the float of Ampol. The first delivery of oil was received at White Bay in December 1937 and, by 1939, Walkley had joined the board of Ampol as managing director.[1]

File:Bundalong General Store.JPG
This rural store sells Caltex petrol but retains familiar Ampol branding
During World War II, Walkley served on the Oil Advisory Committee and the board of Pool Petroleum Pty Ltd, both of which supervised the distribution of petrol. This brought him into contact with Sir George Wales, who owned Alba Petroleum Co. of Australia Ltd which had a small market in South Australia and Tasmania. In 1945, Ampol purchased Alba Petroleum in an amicable takeover. The company listed on the Australian Stock Exchange in 1948 and, in 1949, the company changed its name to Ampol Petroleum Ltd.[2]

1965 saw the Lytton oil refinery in Brisbane, Queensland come on stream. Pioneer International Limited purchased a 20% stake in Ampol in 1979. In 1982, Ampol purchased the marketing and refining assets of Total Australia Limited and changed its name to Ampol Limited.

In 1988, Pioneer International Limited (which had since 1980 held a 65% controlling stake) acquired full ownership of Ampol.[3] The following year, Pioneer purchased Solo Oil Limited, the largest independent retailer and distributor in Australia at that time.

In May 1995, Caltex and Ampol merged petroleum refining and marketing assets to form Australian Petroleum Pty Ltd which, in 1997, became Caltex Australia Ltd.The Ampol brand remains in use to this day, primarily in country areas where customer loyalty and strong brand-recognition are factors.[4]

References

  1. ↑ Sir William Gaston Walkley in the Online Australian Dictionary of Biography
  2. ↑ Guide to Australian Business Records
  3. ↑ Pioneer International Limited company history
  4. ↑ Caltex Annual Review 1999 (PDF) Page 10

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